UNDER ROCK Brand Design

户外运动品牌包装全案

Client

NetEase Yanxuan

Service

网易严选石下户外运动品牌系列化搭建

Role

Brand Design

Packaging Design

Year

2025

A brand packaging program for UNDER ROCK, building a scalable outdoor sports brand system for NetEase Yanxuan across product identity, packaging, and retail touchpoints.