UNDER ROCK hero

UNDER ROCK Brand Design

户外运动品牌包装全案

Client
NetEase Yanxuan
Service
网易严选石下户外运动品牌系列化搭建
Role
Brand Design
Packaging Design
Year
2025

A brand packaging program for UNDER ROCK, building a scalable outdoor sports brand system for NetEase Yanxuan across product identity, packaging, and retail touchpoints.

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