Insight into Ai Design Practical cases Ai能力基建与业务赋能
BOWEN DESIGN
Welcome to Browne Design Studio.
I focus on the fusion of AI, branding and marketing.
As an expert in brand creativity and management,
I excel at turning creative ideas into tangible results.
Showcase And Work Method
Career History
Led end-to-end brand system building from 0 to 1 and full-cycle design enablement, driving business growth through a complete design closed loop of "brand mindshare → marketing traffic acquisition → sales conversion".
Possess strong strategic insight and creative execution capabilities, adept at solving business pain points with systematic design thinking.
- Built and iterated brand systems for Didi's energy sector (Didi Refueling, Xiaoju Charging)
- Standardized full brand touchpoints (in-app, offline stations, marketing merchandise) to ensure consistent brand identity across all scenarios
- Delivered high-standard visual & operational design to strengthen sub-brand awareness, driving user adoption and conversion growth for new businesses
- Led company-level brand visual upgrade for JD Daojia (O2O business)
- Built and optimized marketing design system, unifying visual identity across online platform and full offline marketing scenarios
- Established systematic design guidelines to resolve O2O multi-touchpoint design pain points, improved brand recognizability & professionalism in complex offline environments, and empowered business scale growth
- Led full-cycle commercial creative projects for premium brands including Bright Dairy, Michelin, and Freshippo
- Delivered extensive commercial case works, and won multiple large-scale creative pitches for the agency
Professional Expertise
About Browne
